E-commerce trends: The e-commerce expansion

The growth of e-commerce: a global overview:

According to Euromonitor, in 2024:

• Number of internet users: 5.2billion¹
• Projected consumer spend on goods and services online: US$11 trillion.² 
• Consumers that have shopped online: 94% ²
• Consumers that shop online weekly: 37% ²

E-commerce is expected to drive 56% of retail’s value growth in the next five years. Globally, e-commerce made up 22% of total retail sales in 2023. This is expected to grow to 25% by 2028.²

Key e-commerce trends shaping the future

Preparing your business for the future of e-commerce

Digitalisation continues to fuel e-commerce’s growth and increase the reach of retail to consumers. In a Euromonitor survey, 43% of retailers said they are evaluating new business models – this was the most of any sector surveyed. Direct to consumer, marketplaces and social commerce are just some of the newer businesses models that have emerged from rapid digitalisation, creating new opportunities and competitors for retailers in the process.²

Learn more about social commerce

² Retail Reinvention: A Framework for Future Growth - Euromonitor 

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