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A digital rendering of a Goodman Group data centre, showcasing a modern building surrounded by trees and green spaces. The structure features clean lines and a unique design, with subtle digital network overlays symbolising connectivity and data flow in a high-tech environment.

Q1 FY25 Operational Update

Goodman continues to make progress across a range of logistics and data centre opportunities, supported by the long-term structural drivers of the digital economy.

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Market trends, industry analysis and key takeaways to help you navigate the digital economy.

Consumer trends: here’s what we know

Consumer trends 2024 Goodman Insights consumers crossing a busy intersection

Consumers keep evolving. Who they are, what they buy how and where they shop, – it’s constantly changing. So, how do you win? By developing a deep, up-to-date understanding of consumers trends.

They’re optimistic…

Surprised? According to Euromonitor, compared to the last five years, consumers globally are feeling better about the future. Despite economic uncertainty, 58% of consumers feel that they will be happier, and 52% feel their life will be better.¹ These “cheerfulness” levels were last seen in 2019, before the beginning of the pandemic. So, while this is good for businesses (usually consumer optimism is positively correlated with consumer willingness to spend more), note that this could just mean finally a return to normal.¹

When it comes to global consumers’ financial optimism, we’re still not quite at 2019 levels yet. Consumers still want to save money where possible, but businesses will likely see increases in consumer spending on indulgences – both large and small.²

…but they do have concerns

Global consumers' top ten concerns 2024 by Nielsen IQ Goodman Insights

Consumer trends concerns over rising food prices

Consumer trends consumers being optimistic

Global consumers’ top drivers

Finding bargains
Visiting shopping malls
Buying fewer, but higher quality things
Browsing in stores
Leading a minimalist lifestyle

^{Source: Euromonitor Voice of the Consumer: Lifestyles Survey, fielded January to February 2024}

How businesses are responding

Often, consumers’ shopping habits can be sticky. A few ways businesses can persuade consumers to change these habits include:

¹Voice of the Consumer: Key Insights 2024 - Euromonitor

² Voice of the Consumer Lifestyles Survey 2024 Key Insights - Euromonitor

³ Retail Reinvention: A Framework for Future Growth - Euromonitor

consumers shopping outside consumer trends 2024

Gen Z and millennials the 3 5bn opportunity Goodman Insights

About Goodman insights

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Consumers keep evolving. Who they are, what they buy how and where they shop, – it’s constantly changing. So, how do you win? By developing a deep, up-to-date understanding of consumers trends.

They’re optimistic…

…but they do have concerns

Global consumers’ top drivers

How businesses are responding

About Goodman insights

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