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E-retail customer story: HelloFresh

Global meal kit company HelloFresh is on a mission to change how people eat, forever. Driven by the rising appeal of meal kits, the company needed a new production facility to support its rapid UK growth. 

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Location, quality and sustainability - supporting the growth of this world-leading meal kit company

HelloFresh helps consumers to cook home-made, healthy meals with no preparation, shopping or hassle, using fresh, sustainably-sourced ingredients, produced, packed and delivered directly to their doorsteps. The company achieved record results in 2020, delivering more than 600 million meals and reaching €3.75 billion net revenue. 

Driven by its rapid growth, the world-leading meal kit company needed a new production facility to meet the needs of its expanding customer base. 

  • The business needed a facility in a prime location, able to provide fast, efficient access to consumers.
  • In line with HelloFresh’s commitment to the highest quality fresh produce, the facility needed to provide frozen, chilled and ambient storage capacity and highly flexible warehouse space to suit its production and packing methods.
  • HelloFresh is passionate about sustainability - the new facility had to align with business aims to mitigate the environmental impact of its growth. 

"For us, it was how to scale operationally to feed the nation and support our customers, that was our biggest challenge."

Laurent Guillemain, UK CEO, HelloFresh

The Beehive 

Goodman worked closely with HelloFresh to deliver its newest production and distribution centre in Nuneaton, named the ‘Beehive’ by HelloFresh employees.

The largest of HelloFresh’s two production and distribution centres in the UK and the third-largest in Europe, The Beehive covers 230,384 sq ft of prime distribution and logistics space – roughly the size of three football pitches. 

Strategic location

The Beehive’s excellent connectivity, which places 55.9 million consumers within a four-hour drivetime (Source: Esri & Michael Bauer Research, 2020), means it is ideally suited for national fulfilment and fresh food delivery. 

Nuneaton’s strategic Midlands location, situated two miles from J3 of the M6 and close to Bermuda Park railway station, is also surrounded by a wealth of local talent - 880 jobs were created at The Beehive. 

Focus on sustainability

The Beehive is a highly sustainable facility, boasting a five-star sustainability rating. The warehouse uses 100 per cent green energy, alongside a rainwater harvesting system, solar panels for heating water and infrastructure for electric vehicle charging.

Not only is the facility sustainable, but its location has enabled HelloFresh to reduce the distance travelled to deliver goods and reduce carbon emissions in line with its sustainability goals. 

Since opening the 24/7 facility, HelloFresh has produced and distributed more than one million meal kits to homes across the UK.

Key sustainability features

  • 100 percent green energy
  • 12% of the warehouse roof features skylights to maximise natural light
  • Optimised solar system to be installed across the whole roof
  • Rainwater harvesting
  • Solar thermal hot water
  • Motion and daylight sensors to reduce energy consumption
  • Superior air tightness for improved temperature control
  • Infrastructure for EV charging stations

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